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Where to stay in Seoul for first-timers: Insadong & Jongno

Updated October 16, 2026 · Ranked by Axel from research, its own hotel reviews and recent rates · How we rank

Insadong & Jongno comes first for a first visit because palace walks, traditional streets and strong hotels make sightseeing feel part of the stay. Myeongdong is the runner-up for straightforward shopping and subway choices, especially if convenience matters more to you than historical surroundings.

  1. Hostel Tommy, Insadong & Jongno
    #1 for first-time visitors

    Insadong & Jongno

    traditional teahouses · hanok café lanes · craft galleries · local drinking streets · palace walks

    8.8/10

    Palaces, Insadong-gil and Ikseon-dong give your first trip a historical focus, backed by strong hotels and useful subway lines.

    Getting around
    7.7
    On your doorstep
    10.0
    Hotels
    9.1
    Value
    5.3
    Axel’s verdict
    9.1

    Stay here if you want Seoul's history woven into ordinary walks. Insadong-gil has teahouses, craft shops and galleries; nearby Ikseon-dong adds cafés and restaurants in narrow hanok lanes. The palaces, Bukchon and Jongmyo make this a particularly satisfying base for travelers interested in architecture and Korean culture.

    Best for
    first-time visitorscouplesmuseums and culturea quiet stay
    Skip it if
    Your plans are mostly in southern Seoul; You want large shopping malls on the doorstep
    Getting around
    Line 3 at Anguk and Lines 1/3/5 at Jongno 3-ga; palaces and Insadong are walkable; GMP is direct on Line 5, while ICN requires an AREX connection at GMP.
    After dark
    Jongno 3-ga's drinking lanes stay sociable late; choose the Insadong–Anguk side rather than a bar-facing address for quieter nights.
    Where to look
    Insadong-gil near Anguk Station. Traditional shops, galleries and teahouses suit cultural sightseeing and slower evenings.Jongno 3-ga Station, Exit 4. Hanok café lanes and restaurants make this a sociable base for couples who want evenings nearby.Gwanghwamun Square. Choose this end for palace walks, broad civic spaces and easy access to Cheonggyecheon.

    Top hotels by Axel's take

    Typical Axel rate $254 a night
    1. 1. Hostel Tommy9.1
    2. 2. Four Seasons Hotel Seoul9.1
    3. 3. Orakai Daehakro Hotel, BW Signature Collection8.9
    See all 9 hotels in Insadong & Jongno, ranked
  2. Solaria Nishitetsu Hotel Seoul Myeongdong, Myeongdong
    #2 for first-time visitors

    Myeongdong

    cosmetics shopping · department stores · evening food stalls · international visitors

    8.5/10

    Choose it for cosmetics shopping, evening food stalls and several subway options; expect crowds and a tourist-facing atmosphere.

    Getting around
    7.5
    On your doorstep
    10.0
    Hotels
    8.7
    Value
    3.5
    Axel’s verdict
    8.9

    Myeongdong makes a short Seoul stay straightforward: cosmetics shops on Myeongdong-gil, department stores along Namdaemun-ro and an evening street-food circuit. Namdaemun Market and Cheonggyecheon are walkable, while subway stations on different sides give you useful route choices. Recent visitor threads repeatedly recommend it for first trips.

    Best for
    first-time visitorsshoppingtravelers without a car
    Skip it if
    You dislike shopping crowds; Late-night bars are your priority
    Getting around
    Line 4 at Myeongdong, Line 2 along Euljiro and Lines 3/4 at Chungmuro; Namdaemun is walkable; from ICN or GMP, take AREX to Seoul Station, then Line 4.
    After dark
    Food stalls and shopping streets stay busy into the evening; visitors find less to do here late than in Hongdae.
    Where to look
    Myeongdong-gil and Myeongdong 8-gil. Stay amid cosmetics shops and street food if shopping convenience matters more than escaping the crowds.City Hall Station and Sogong-ro. Palace walks and department stores suit sightseers who prefer the western edge of the shopping district.Euljiro 3-ga Station. Choose this side for restaurant lanes and useful transit, rather than shopping directly outside.

    Top hotels by Axel's take

    Typical Axel rate $318 a night
    1. 1. Solaria Nishitetsu Hotel Seoul Myeongdong8.9
    2. 2. The Westin Josun Seoul8.9
    3. 3. Courtyard by Marriott Seoul Myeongdong8.8
    See all 9 hotels in Myeongdong, ranked
  3. The Ambassador Seoul - A Pullman Hotel, Dongdaemun
    #3 for first-time visitors

    Dongdaemun

    working fashion markets · design exhibitions · late trading · wide commercial streets

    8.0/10

    Several subway lines simplify outings, while DDP, Cheonggyecheon and fashion markets give you nearby options between sightseeing trips.

    Getting around
    7.7
    On your doorstep
    10.0
    Hotels
    8.5
    Value
    5.3
    Axel’s verdict
    7.6

    Dongdaemun is a working fashion district rather than a polished shopping quarter. Around Jangchungdan-ro, malls and market buildings sit beside the sculptural Dongdaemun Design Plaza. Cheonggyecheon and Gwangjang Market give you alternatives to shopping, and the several subway lines make this a practical place to sleep between outings.

    Best for
    travelers on a budgetshopping
    Skip it if
    You want intimate neighborhood streets; You expect every market to welcome casual browsing
    Getting around
    Lines 2/4/5 at Dongdaemun History & Culture Park and Lines 1/4 at Dongdaemun; DDP and markets are walkable; GMP is direct on Line 5; ICN uses AREX to Seoul Station, then Line 4.
    After dark
    Fashion trading keeps parts of the district active late, but hours vary by building; DDP events add crowds on specific evenings.
    Where to look
    Dongdaemun History & Culture Park Station. DDP exhibitions and surrounding fashion blocks suit shoppers and travelers who want a functional, well-connected base.Dongdaemun Gate and Cheonggyecheon. Choose the historic gate end for market browsing and streamside walks between outings.Yulgok-ro near Ihwa Crossroads. This northern edge suits travelers combining Dongdaemun with Jongno's cultural sights rather than concentrating on malls.

    Top hotels by Axel's take

    Typical Axel rate $243 a night
    1. 1. The Ambassador Seoul - A Pullman Hotel8.8
    2. 2. Hotel Skypark Kingstown Dongdaemun8.7
    3. 3. Sotetsu Hotels The Splaisir Seoul Dongdaemun8.7
    See all 9 hotels in Dongdaemun, ranked
  4. Mercure Ambassador Seoul Hongdae, Hongdae & Sinchon
    #4 for first-time visitors

    Hongdae & Sinchon

    student nightlife · street performances · casual dining · Yeonnam cafés · young fashion

    7.4/10

    Direct airport trains at Hongik University and lively evenings appeal, but palace-heavy days are less convenient.

    Getting around
    5.4
    On your doorstep
    10.0
    Hotels
    8.6
    Value
    6.6
    Axel’s verdict
    8.3

    Hongdae suits travelers who want something happening after dinner: performance streets, shops, bars and a young university crowd. Yeonnam-dong adds cafés and walks along Gyeongui Line Forest Park, while Sinchon's Yonsei-ro offers another student-oriented dining area. This is a good place to return to without planning a separate evening excursion.

    Best for
    nightlifetravelers on a budgettravelers without a car
    Skip it if
    You are sensitive to late-night noise; Your itinerary centers on the palaces
    Getting around
    Line 2 serves Hongik University and Sinchon; Hongik also has Gyeongui–Jungang and direct all-stop AREX trains to ICN and GMP; Yeonnam and Hongdae's shopping streets are walkable.
    After dark
    Visitors report bars and entertainment continuing into the early hours; choose an address away from the club streets if sleep matters.
    Where to look
    Yanghwa-ro near Hongik University Station. Shopping, dining and Hongdae's evening energy suit travelers who want entertainment close to home.Yonsei-ro near Sinchon Station. Student restaurants, shops and cafés suit sociable stays without making Hongdae's club streets your doorstep.Ewha Womans University Station. Choose this university-district end for everyday cafés and restaurants, with Hongdae's nightlife a separate outing.

    Top hotels by Axel's take

    Typical Axel rate $196 a night
    1. 1. Mercure Ambassador Seoul Hongdae8.9
    2. 2. RYSE, Autograph Collection Seoul by Marriott8.9
    3. 3. Holiday Inn Express Seoul Hongdae by IHG8.8
    See all 9 hotels in Hongdae & Sinchon, ranked
  5. Grand Hyatt Seoul, Itaewon & Hannam
    #5 for first-time visitors

    Itaewon & Hannam

    international dining · LGBTQ nightlife · contemporary art · boutique shopping · hilly side streets

    6.4/10

    Restaurants and Leeum suit a dining-and-art itinerary; hills and Line 6 changes make it a less straightforward first base.

    Getting around
    6.3
    On your doorstep
    9.8
    Hotels
    6.0
    Value
    3.4
    Axel’s verdict
    7.0

    These are two different moods along Itaewon-ro. Itaewon brings international restaurants, bars and LGBTQ nightlife around Usadan-ro 12-gil; Hannam leans toward boutiques, cafés and art around Leeum. Couples who prefer galleries and dinner to shopping crowds can make a particularly good stay on the Hannam side.

    Best for
    couplesnightlifefood loversLGBTQ+ travelers
    Skip it if
    You need consistently level walking; You want sightseeing with minimal train changes
    Getting around
    Line 6 at Itaewon and Hangangjin; restaurants, shops and Leeum are walkable, with hills; from ICN or GMP, take all-stop AREX to Gongdeok and change to Line 6.
    After dark
    Recent visitors describe packed weekend nightlife in Itaewon; favor the Hannam art-and-dining streets if clubs are not your reason for staying.
    Where to look
    Itaewon Station and Itaewon-ro. International restaurants and nightlife suit travelers who want their evenings on the doorstep.Hangangjin Station and Hannam Café Street. Showrooms, cafés and the Leeum side suit art-and-dining trips rather than club-led evenings.Sowol-ro along Namsan. The hillside suits travelers who prefer greenery and views to stepping directly onto a busy restaurant street.

    Top hotels by Axel's take

    Typical Axel rate $303 a night
    1. 1. Grand Hyatt Seoul8.5
    2. 2. Mondrian Seoul Itaewon8.4
    3. 3. Hamilton Hotel7.3
    See all 3 hotels in Itaewon & Hannam, ranked
  6. Grand InterContinental Seoul Parnas by IHG, COEX & Samseong
    #6 for first-time visitors

    COEX & Samseong

    convention crowds · indoor shopping · temple grounds · office towers · major construction

    5.7/10

    Stay beside COEX for conventions, not a classic Seoul neighborhood experience.

    Getting around
    3.2
    On your doorstep
    8.4
    Hotels
    8.3
    Value
    5.0
    Axel’s verdict
    6.6

    COEX makes a particular kind of trip easy: conventions, indoor shopping, Starfield Library and Bongeunsa Temple are close together. Samseong and Bongeunsa stations serve opposite sides, and the sports complex is a short Line 9 ride away. Choose it for organized, weather-resistant days rather than intimate street life.

    Best for
    luxury travelersbusiness trips and conventionssports fans
    Skip it if
    You want traditional streets outside your door; Nearby construction would spoil your stay
    Getting around
    Line 2 at Samseong and Line 9 at Bongeunsa; COEX and the temple are walkable; GMP is direct on Line 9; ICN requires an AREX change at GMP or an airport coach.
    After dark
    Think mall dinners and nearby restaurants rather than a street-party atmosphere; this would not be our choice for nightlife-led evenings.
    Where to look
    Samseong Station and southern COEX. Choose this end for conventions and indoor shopping rather than intimate streets or old-Seoul sightseeing.Seolleung Station on Teheran-ro. A practical office-district base for Gangnam plans, with COEX a separate stop rather than your immediate surroundings.Cheongdam Station on Yeongdong-daero. Stay at this northern end for Cheongdam-focused plans, accepting some distance from the convention complex.

    Top hotels by Axel's take

    Typical Axel rate $252 a night
    1. 1. Grand InterContinental Seoul Parnas by IHG8.9
    2. 2. Oakwood Premier Coex Center8.7
    3. 3. L7 Gangnam By Lotte8.6
    See all 9 hotels in COEX & Samseong, ranked
  7. Josun Palace, a Luxury Collection Hotel, Seoul Gangnam, Gangnam
    #7 for first-time visitors

    Gangnam

    office towers · neon shopping streets · after-work dining · broad avenues

    5.6/10

    Book Gangnam when your plans are south of the river.

    Getting around
    3.4
    On your doorstep
    10.0
    Hotels
    8.3
    Value
    5.4
    Axel’s verdict
    6.3

    This is the working, neon-lit Gangnam around Gangnam Station and Yeoksam, not the designer streets of Cheongdam. Expect broad avenues, office workers, underground shopping and restaurant-and-bar lanes behind Gangnam-daero. It works well when meetings, appointments or evening plans are concentrated south of the river.

    Best for
    luxury travelersbusiness trips and conventions
    Skip it if
    Most days involve historical Seoul; You want small-scale streets and leisurely wandering
    Getting around
    Line 2 at Gangnam/Yeoksam, Shinbundang at Gangnam and Line 9 at Sinnonhyeon; dining lanes are walkable; GMP is direct from Sinnonhyeon, while ICN requires changing from AREX at GMP.
    After dark
    Restaurant and bar streets around Gangnam Station remain busy after office hours; this is not a quiet business district once the working day ends.
    Where to look
    Gangnam Station on Gangnam-daero. Busy shopping and restaurant streets suit south-of-river plans and travelers who like activity after work.Bongeunsa-ro, Sinnonhyeon to Eonju. Choose this stretch for access to Gangnam's dining corridor without staying directly on its busiest shopping blocks.Teheran-ro around Yeoksam Station. Office blocks and nearby cafés suit business stays; the main nightlife corridor is farther away.

    Top hotels by Axel's take

    Typical Axel rate $238 a night
    1. 1. Josun Palace, a Luxury Collection Hotel, Seoul Gangnam9.1
    2. 2. Dormy Inn SEOUL Gangnam8.8
    3. 3. AC Hotel by Marriott Seoul Gangnam8.6
    See all 9 hotels in Gangnam, ranked
  8. Sofitel Ambassador Seoul Hotel & Serviced Residences, Jamsil & Lotte World
    #8 for first-time visitors

    Jamsil & Lotte World

    family attractions · lakeside walks · large shopping complexes · tower skyline · residential surroundings

    4.2/10

    Choose Jamsil for family attractions; otherwise, stay closer to historical Seoul.

    Getting around
    2.0
    On your doorstep
    7.2
    Hotels
    7.4
    Value
    0.0
    Axel’s verdict
    5.9

    Jamsil works best when Lotte World is a main event rather than a day trip. The theme park, tower and shopping complex combine with Seokchon Lake's walking paths to make family days straightforward. The lake also gives couples somewhere to stroll without organizing another cross-city outing.

    Best for
    familiesa quiet staysports fans
    Skip it if
    Lotte World is only a minor part of your trip; You plan daily palace and old-town sightseeing
    Getting around
    Lines 2/8 at Jamsil; Lotte World and the lake are walkable; GMP is direct on Line 9 from Seokchon south of the lake, otherwise transfer from Line 8; ICN requires an AREX connection at GMP.
    After dark
    Lake walks and dinners suit a gentler evening; nearby Bangi-dong offers a busier restaurant scene without making the whole neighborhood a club district.
    Where to look
    Seokchon Lake's eastern shore. Lake paths and nearby cafés suit families and couples who want gentler evenings between attraction visits.Jamsil Station and Lotte World Tower. Choose the complex for shopping and family attractions together, rather than repeated trips across the city.Olympic Park's western edge. Park paths and open space suit concert visits and travelers who value outdoor walks over mall convenience.

    Top hotels by Axel's take

    Typical Axel rate $538 a night
    1. 1. Sofitel Ambassador Seoul Hotel & Serviced Residences9.1
    2. 2. Signiel Seoul9.0
    3. 3. Seoul Olympic Parktel8.0
    See all 3 hotels in Jamsil & Lotte World, ranked

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